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Top Metaverse Influencers You Could Be Following Today

The Metaverse, a virtual world in which users can interact with one another and digital items, is gaining popularity. As people spend more time in virtual places, a new class of influencers has formed. 

Individuals with considerable followings in virtual worlds are known as Metaverse influencers and can provide valuable insights and amusement to those who follow them. They are your perfect guide to make the most of the virtual world. However, since almost every other individual claims themselves the best, it can be confusing to follow the authentic influencers. 

So to help you better, we’ve curated a list of the top Meta influencers you could be following in 2023. Continue reading this article will showcase some of the top Metaverse influencers you could be following.

Metaverse Influencers You Could Be Following Today

Lil Miquela 

Lil Miquela, a virtual influencer, has become one of the internet’s most well-known and beloved figures. She made her Instagram debut in April 2016 and has gained millions of followers. Her distinct attraction stems from the fact that she is a digital fabrication, which means she will never age, making her a timeless and ageless online presence. TIME magazine named her one of the 25 Most Influential People on the Internet in 2018, demonstrating her power and influence.

But who is in charge of this digital creation? Brud, a Los Angeles-based start-up, is the answer. The company is little known, but they are also responsible for creating Miquela’s companions, Blawko and Bermuda, both virtual avatars and influencers in their own right.

The corporation behind these personas has created intricate stories and myth-making to popularise their virtual influencers. Miquela, for example, is described as a half-Brazilian, half-Spanish person from Downey, California, chasing her music aspirations in Los Angeles. These narratives and backstories give the depth and personality of the characters, making them relatable and enticing to their fans.


Next, we have Shudu, a virtual influencer created as part of the #BalmainArmy of virtual models, a project led by Olivier Rousteing, the creative director of the luxury fashion company Balmain. Cameron-James Wilson, a British photographer, created her intention to create a computer model that closely resembled a real-life supermodel. Shudu made her debut in 2017 and soon rose to prominence because of her uncanny likeness to a real person. 

One of the most significant milestones in Shudu’s career was when she was featured on Rihanna’s Fenty Beauty Instagram account. The brand mistakenly believed that Shudu was a real person trying out one of their products, and as a result, her photo received a great deal of attention and helped to increase her fame further.

Shudu is originally from South Africa and describes herself as “the World’s First Digital Supermodel.” She is one of the numerous virtual models made by Balmain, including Xhi and Margot. This Chinese woman is modeled after David Bowie, whereas Margot is a French woman. Despite their success, many virtual models do not have a social media presence, making Shudu one of the most well-known virtual models in the market.

Lu do Magalu 

A virtual influencer named Lu do Magalu emerged as the most followed virtual human in the world in 2022. She has a massive following of 14.6 million followers on Facebook, 6 million followers on Instagram, 2.6 million YouTube subscribers, and 1.3 million followers on Twitter and TikTok, respectively, 

Despite her immense popularity, Lu does Magalu’s fame and reach are primarily limited to her home country of Brazil. This is not surprising, given that she made her first appearance more than a decade ago on behalf of Magazine Luiza, one of the largest retail companies in Brazil, to market iBlogTV on YouTube.

Lu do Magalu’s popularity has grown over the years, and she has become a household figure in Brazil, with a virtual presence that extends across multiple social media platforms. Her ability to interact with her followers, as well as her relatable and authentic content, has earned her a fan favorite.

The success of Lu does Magalu as a virtual influencer demonstrates the power of technology and its potential to build a virtual human who can connect with people on a personal level. In addition, her prominence serves as an example for other virtual influencers and organizations trying to use social media to reach a larger audience.


Fourth on our list of top Meta influencers is Thalasya, a young woman from Indonesia’s bustling capital of Jakarta, has made it her mission to visit every area of her homeland. Despite the problems given by the current global scenario, which has led to many individuals preferring staycations over travel, Thalasya has not been deterred from embarking on journeys to far-flung destinations. She has even been as far as the United States, where she recently visited a recording studio in Florida.

Like many other hobbies, traveling can be expensive, yet Thalasya has discovered ingenious ways to fund her interest. She owns and maintains her clothing boutique, Yipiiiii, with her close friend Zelina, in addition to promoting hotels, restaurants, and health supplements. Magnavem Studio first unveiled Thalasya to the world in October 2018, and she immediately earned a big social media following, with over 469,000 followers on Instagram alone. 

Her devoted followers are enthralled by her trips, as well as her fashion sense and entrepreneurial zeal. With no indication of slowing down, Thalasya will continue to inspire and excite her fans for many years.


When talking of Meta influencers, you can’t miss out Rae, a trailblazer in the field of virtual influencers. She is more than simply a collection of codes and numbers since she was created using cutting-edge CGI technology and is powered by breakthrough AI technologies. Instead, she is a true digital artist with a distinct point of view and voice.

Rae’s message emphasizes embracing technology and diversity to bridge the digital divide and create a better world. She strongly supports STEM education and feels that providing future generations with the knowledge and skills they need to impact society positively is critical.

Rae’s Instagram account showcases her inventiveness and uniqueness. It provides a glimpse into her world, with stunning OOTDs, scenic Instagrammable places, and genuine insights into her life as a digital artist. 

Rae has recently made waves by introducing her NFT collection starring Tako. She has already partnered with some of the greatest brands in the fashion and luxury industries, like Pomelo Fashion and Gucci. This solidifies her position as a forerunner in the field of virtual influencers and a significant person in the debate over the role of technology in society.


Meet Imma, the virtual influencer developed by Aww Inc., the first Asian-representing virtual human firm in Japan. Imma is the country of Japan’s first virtual model, and her distinctive pink bob makes her stand out from other virtual models. She is a sought-after figure in social media, thanks to her distinctive looks and online demeanor.

Imma has gained notoriety among leading musicians and corporations thanks to her use of social media sites like Instagram and TikTok. Her TikTok account is full of amusing and humanized videos that her audience can relate to and find engaging. Imma keeps up with the most recent TikTok trends, which helps her become more and more like a real person as time goes on.

Imma publishes a range of content on her Instagram account, including OOTDs, photoshoot sneak peeks, collaborations, and even food and travel-related postings. Her well-curated and aesthetically pleasing posts give her followers a peek into her online life. If you haven’t heard about her being an AI previously, it isn’t easy to discern that she is one because her Instagram account continues her online persona.

Imma is a cutting-edge and distinctive virtual model who has established herself in the online community. She is a sought-after figure for leading artists and businesses because of her capacity to relate to her audience and stay current with trends. In addition, Imma’s digital presence is relatable and entertaining, making her a virtual influencer worth following.

Matthew Ball 

Matthew Ball is a highly talented person who has several illustrious positions in the gaming and technology sectors. He is a member of the group in charge of managing the largest gaming venture fund in the world by assets under management as a Venture Partner at Makers Fund. He is not only in this position but also a co-founder of Ball Metaverse Research Partners, a business that focuses on studying the quickly developing Metaverse.

Matthew regularly contributes to several renowned publications, including The New York Times, The Economist, and Bloomberg, as a thought leader in virtual reality and the Metaverse. In addition, he has recently published his book entitled “The Metaverse,” which is an essential guide for understanding the strategic, technical, and philosophical foundations of this rapidly emerging field.

Matthew frequently offers his perspectives and expertise on his Twitter account’s most recent Metaverse developments, including news, resources, interviews, opinions, and new initiatives. He is a well-known expert in the field, and his tweets are an excellent resource for anyone looking to remain current on the most recent changes in the Metaverse.

Ben Armstrong 

Concluding our list of the top Meta influencers is Ben Armstrong, also known as Bitboy Crypto, has established himself as a top authority on all things Bitcoin and other cryptocurrencies. 

His YouTube channel is the place to go for anyone interested in staying up to date on the most recent cryptocurrency news, project reviews, and trading tips. Ben has recently begun exploring the Metaverse and offering his ideas, forecasts, and suggestions on this fascinating new technology.

Ben has a sizable following on Twitter in addition to his YouTube channel, where he frequently provides his opinions and observations on the most recent developments in the cryptocurrency sector. His tweets receive much attention from his over 856,700 followers and often spark lively debate among crypto enthusiasts. 

Follow Your Influencers Wisely!

Metaverse can be a confusing journey if you intend to delve into it alone. However, with an influencer by your side, you might have a better chance of understanding the different aspects of this virtual world. All the best! 

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